Beijing office

        Many people tend to think about patents or technology when they hear the term Intellectual Property, but it is important to realise that many of your company`s assets are considered IP. If you have a brand name or logo, a database of contacts, technology, graphics, a website or catalogues promoting your products, then this workshop will help you to identify and determine the value of these assets. You will gain a broad understanding of how to conduct an IP audit. The workshop will teach you to identify your company`s assets, prioritise them and explore quick, cost-effective measures to protect your business. The following topics will be addressed: Find out which of your company`s assets can be considered as Intellectual Property Learn how to conduct an internal IP audit to determine the value of your company`s assets Gain insight in the different options available to stop infringement and learn how to protect your business Get the opportunity to discuss your specific issues with our qualified IP expert during a private one-on-one IPR consultation session.   Speaker Biographies Dominic Edmondson, Consultant, Rouse Dominic joined Rouse`s Beijing office in February 2011. He trained as a solicitor of Enland and Wales at the London and Paris offices of Hogan Lovells LLP, where he began his legal career by assisting in relation to patent matters. He then gained a wide variety of IP law experience at two other firms, handling matters concerning trade marks, design rights and copyrights across a broad range of industries. Dominic now focuses on contentious and non-contentious trade mark work, managing various trade mark reviews and adjudication proceedings before the China Trademark Office and the Trademark Review and Appeals Board. He also undertakes contentious work as a client manager in relation to all forms of IP for clients in various industries. Dominic speaks English, French and Mandarin Chinese. Cindy Kang, Trade mark attorney, Rouse Cindy joined Rouse in 2011 as a trade mark attorney, based in Beijing. She qualified as a lawyer of China after first obtaining a masters degree in foreign language and applied linguistics at Tsinghua University. Before joining Rouse, Cindy practised in the field of IP at Liu Shen & Associates and Lehman, Lee & Xu for over ten years. Her expertise lies in advising brand owners on all aspects of trade mark clearance, protection, administrative enforcement and litigation. She has a vast amount of experience representing international clients on a wide range of IP matters, as well as domain name and copyright registration. Cindy`s clients include leading companies in diverse industries. She is a member of the China Trademark Association and International Trademark Association (INTA). A native speaker of Mandarin Chinese, Cindy is also fluent in English. IPR One-On-One IPR Consultation Sessions If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with the expert of the China IPR SME Helpdesk. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the EU SME Centre and the China IPR SME Helpdesk with be treated as confidential. Registration and cancellation China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible. 

      Many people tend to think about patents or technology when they hear the term Intellectual Property, but it is important to realise that brands and trade marks are considered Intellectual Property as well. Your brand is your company`s identity. Public perception plays an important role in how your products or services are perceived, especially in a vast market as China. Because you invest time and money in building a strong brand and reputation, counterfeiting could be very damaging to your business. If you have a brand name or logo which is used in China or if you work with franchising agreements, it is important to know how you should protect these IP assets. The China IPR SME Helpdesk and the European Union Chamber of Commerce Tianjin Chapter are inviting you to an interactive workshop on Branding and Trade Mark Protection in China, which will address the following issues: Why it is crucial to register your trade mark in China as soon as possible to avoid future problems. How to register a trade mark in different product- and service classes, a system unique to China. How to license a trade mark in China. Different methods to legally enforce your trade mark in the case of infringement. You are welcome to ask questions throughout the presentation and during the dedicated Q&A time. You may also book a private one-on-one IPR consultation session with the expert following the workshop.   One-On-One IPR Consultation Sessions If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute consultation with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR one-on-one consultation is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential. Registration and cancellation China IPR SME Helpdesk events are available to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies or consulates, chambers of commerce and trade associations only. China IPR SME Helpdesk events are closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

      The informative workshop will address the challenges SMEs will face in their business dealings with China in 2013. You will be updated on current trends, new issues and provided with the tools to continue protecting your business effectively in the coming year. The workhop will focus on the following topics:   China`s current IPR landscape Update on recent developments in the Chinese IP law IP related challenges relevant to maintaining competetiveness on the Chinese market An opportunity to discuss your specific issues with our qualified IP-expert Helpdesk Expert Martin Seybold will cover these topics during an interactive presentation. You are welcome to ask questions throughout the presentation and during the dedicated Q&A time. You may also book a private One-On-One IPR consultation session with the expert following the workshop. One-On-One IPR Consultation Sessions If you would like to receive confidential One-on-One advice about your business in China, sign up for a free, 20-minute consultation with the experts of the China IPR SME Helpdesk or the EU SME Centre. To ensure you have a chance to meet with the experts, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the EU SME Centre and the China IPR SME Helpdesk with be treated as confidential. Speaker Biography Martin Seybold, Lawyer, Seybold Associates Martin is head of his own consultancy firm in Beijing. He has over 10 years of experience advising European SMEs and scientific institutions on China IP issues. His specialities are enforcement of IP rights and hands-on IP strategies for foreign enterprises, as well as licensing and IP registrations in China. Martin is a German qualified lawyer, holding a doctor`s degree in constitutional law and a LL.M. degree in international and European economic law. He has in-depth experience on different IP approaches between China and Europe, and resulting conflicts. He is fluent in written and spoken Chinese. Examples of his daily business are: IP enforcement through Chinese authories, coordination of IP litigations, representation in arbitration and mediation, drafting of IP related contracts and management of IP portfolios in China. Registration and cancellation China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information.