E-Commerce in Greater China: download the full guide

20 May 2025

This news is brought to you by CICC Member: 

Fidinam Consulting (Shanghai) Ltd, 

Fidinam is pleased to announce the release of a new resource: “E-Commerce in Greater China.” This guide is designed for international brands, e-commerce founders, and cross-border operators with their sights set on China and Hong Kong (Greater China).

Greater China is one of the most commercially significant regions in global e-commerce. China continues to lead in online retail scale and innovation, while Hong Kong serves as a strategic base for cross-border trade and regional digital expansion. Understanding how these markets operate – and where they differ – is key to building a successful e-commerce presence.

The guide provides practical insights, including:

  • An overview of key e-commerce platforms

  • Major payment methods and gateways

  • Traditional vs. digital banking options

  • Sourcing approaches

  • A full glossary of market-specific terminology

"Success in Greater China’s e-commerce requires more than strong products; it demands local expertise, the right infrastructure, and strategic partnerships," said Alessandro Pedrinoni, CEO Asia Pacific at Fidinam. "This guide helps businesses approach the market with greater clarity and confidence."

Click here to download the e-commerce guide for free.

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