Unioncamere Puglia – China: Tools to Compete

On January 29, China-Italy Chamber of Commerce(CICC) Chairman Lorenzo Riccardi joined via video a seminar on China, organized by Unioncamere, at the Chamber of Commerce in Foggia. The series of orientation and training sessions on the Chinese market, focusing on its key opportunities and challenges, continues. Organized by Unioncamere Puglia, a partner of the Enterprise Europe Network, the initiative involves the CICC in collaboration with the Chambers of Commerce of Brindisi–Taranto, Bari, and Foggia.

The first modules of the course took place in December, focusing on the Chinese regulatory framework, China's role in the international system, and negotiation strategies with Chinese partners. In Taranto, this module featured an intervention by Chairman Riccardi who joined remotely from Shanghai. Speakers included Gianpaolo Camaggio and Laura Rotunno of Sinoglobal Investments Advisory.

Riccardi, together with Luigi Triggiani, Secretary General of Unioncamere Puglia, shared insights and highlighted the opportunities the Chinese market offers to businesses from the Puglia region.

The third module, held in Foggia on January 29, builds on the previous seminars. The course, titled Objective China: Tools to Compete, also aims to create a network of companies interested in strengthening ties with the Chinese market, with plans to assess the feasibility of implementing tailored promotional initiatives in the future.