Scientific breakfast – talk of Dr. Claudio Boer on the topic “Walking on the “shoes” of sustainable innovation”

14 October 2013

Dear Members, dear friends,

 

the China Italy Chamber of Commerce is glad to invite you to the "Scientific breakfast" on the topic “Walking on the “shoes” of sustainable innovation”. 

 

Date: Lunedì 21 ottobre ore 8.00
Venue: swissnex China (22F, Building A, Far East International Plaza, 319 Xianxia Road)
Website: www.swissnexchina.org/with-us/events
RSVP: http://www.formstack.com/forms/?1587290-RlX8iZ3hHp
 

Dr. Claudio Boer, engineer and university professor, currently Senior Consultant for Swissnex China, will help us to better understand the fascinating world of sustainable innovation
"Innovation" is a term that is sometimes misused to describe product or process changes, which have in fact a very limited innovative character.
Sustainable innovation, instead, is a concept where you think innovation as a continuous method of change in order to bring an idea on the market.
Today there are also researches on how innovation is a necessary process for the creation of a sustainable world.
The shoes, the way they are produced and sold, will be taken as an example to illustrate practically the combination of innovation and sustainability.
 

The conference will be in Italian.

 

For more information about the talk and more events organized by the Consulate General of Switzerland in Shanghai, please refer to the attached program.

 

Best Regards,

 

CICC


 

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