Publication of CICC Member’s Case Study “Ilum China: Building a Brand in the Chinese Photovoltaic Sector”

Dear CICC Members and Friends,

The China–Italy Chamber of Commerce is glad to inform you of the publication “Ilum China: Building a Brand in the Chinese Photovoltaic Sector”, a case study conducted by CICC Member Ilum China in collaboration with CICC as part of the Chamber’s activities as implementing partner of the EU SME Centre.

Abstract:

Ilum China is an Italian developer and investor in industrial solar power plants in China. Ilum China was founded in 2016 by three Italian entrepreneurs with ten-year experience on the development of solar power plants in the Italian market under the name Ilum (Italy).

Ilum China stepped into the Chinese market following the opportunity of the Chinese photovoltaic Feed-In Tariff policy, implemented by the Chinese government to boost investments in solar roof powerplants. Despite the initial challenges caused by the small size of the company, the difficulty of getting financial support and cultural differences, Ilum China in 2017 completed successfully the first megawatt-size powerplant on an industrial roof in China.

Click here to download the case study.

The EU SME Centre is a European Union funded initiative helping SMEs get ready to do business in China. Located in Beijing, the Centre provides practical information, confidential advice, and training in the areas of business development, legal issues, standards and HR to facilitate market access for European SMEs. The Centre also acts as a platform to facilitate coordination amongst Member State and European public and private sector service providers to SMEs.