THE ITALIAN WAY @ M.HOUSE - Subscription and Sponsorship Campaign! OPEN NOW!

04 February 2010


THE ITALIAN WAY @ M.HOUSE Discover an Italian Home full of business opportunities! Dear Members, The China-Italy Chamber of Commerce is proud to present you with a new initiative, THE ITALIAN WAY @ M.HOUSE. THE ITALIAN WAY @ M.HOUSE is an initiative promoted and managed by China-Italy Chamber of Commerce, in response to the demand of Italian companies to seize the opportunities generated by the World Expo 2010 and help them make their services, products and business known to the Chinese market. THE ITALIAN WAY @ M.HOUSE consists of an open door Italian house, animated for a period of 6 months, from May to October 2010. Within the context of World Expo 2010, and in line with the theme Better City, Better Life, all visitors entering the premises of the Italian Pavilion at the Expo site will experience a "conceptual space", by means of the visual representation of what Italy has to offer in terms of industrial and economic expertise, in the field of sustainable development applied not only to technology, innovation and industrial processes, but also to lifestyle. Complementary to the Italian Pavilion, THE ITALIAN WAY @ M.HOUSE shall offer to our visitors an experience of "substantial and real time business", by means of a series of events bringing Made in Italy products and services available for the immediate enjoyment of all visitors, and especially Chinese clients, consumers and partners. THE ITALIAN WAY @ M.HOUSE finds in Simon Ma, the owner of M. House and world renowned Chinese Designer & Architect, the ideal partner to provide solid added value to all business activities therein promoted: Italy speaks style, design, technology, innovation, art, creativity all conceived to make business. Simon, an artist and a business man, shares our vision, and M. House is the location to bring this vision into life: located in a unique strategic location 5 minutes walk away from the Bund, with direct access to the ferries that connect the Bund to the Expo Site. Subscription Options: 1) Sponsorships: a- PRESENTING SPONSOR, one only, by bidding, sealed envelope mode. b- GOLD SPONSOR, up to a maximum of 6 sponsors, first come, first served basis selection. c- SILVER SPONSOR, up to a maximum of 10 sponsors, first come, first served basis selection. To check Sponsorship details, benefits, terms and conditions, please request a copy of relevant presentation by addressing an e-mail to the attention of Ms. Elena Tosana, at infoshanghai@cameraitacina.com. Sponsorship proposals deadline is March 5th, 2010. 2) Space Rental Options: THE ITALIAN WAY @ M.HOUSE puts at your disposal a variety of spaces, to be used for different functions and with different objectives, such as: a- Organization of events, exhibitions, conferences etc; b- Hosting of business meetings, with privacy and exclusivity guaranteed c- Display and retail sales of Made in Italy products d- Entertainment for your guests and business partners, with restaurant, lounge bar and a music corner! To check Space Rental details, costs, terms and conditions, please request a copy of relevant presentation by addressing an e-mail to the attention of Ms. Elena Tosana, at infoshanghai@cameraitacina.com Space Rental requests for 6 months operations are received first come, first served basis until availability is fulfilled. 3) Services in Support to Events Organization: Making business at THE ITALIAN WAY @ M.HOUSE couldn`t be easier! We provide a full range of services, with offers customized to meet each and every user`s request. Our Services include: a- Business Centre b- Logistics support to events production c- Catering facilities d- Concierge service e- and many others Outsources services preferred providers are CICC Member companies, as listed in The Italian way - Gateway to Italian services in Shanghai, 2nd edition. To check service details and service scope, please request a copy of relevant presentation by addressing an e-mail to the attention of Ms. Elena Tosana, at infoshanghai@cameraitacina.com 4) Commercial Operations: Market your brand and products at THE ITALIAN WAY @ M.HOUSE! We provide you dedicated solutions to display your products: a- Retail Sales Italian Corner Boutique: exclusive space with street windows display, ideal to profuse Italian culture, and to attract local consumers and sell your Italian products; b- Products Display on Business Lounge Racks: additional space to the Retail Sales Boutique, to amplify the visibility of your products and reach out to an audience of consumers and commercials operators. To check Commercial Operations Rental Options, details, services, terms and conditions, please please request a copy of relevant presentation by addressing an e-mail to the attention of Ms. Elena Tosana, at infoshanghai@cameraitacina.com Enquiries to rent spaces at the Italian Boutique Corner or at the Business Lounge for the 6 months operations are received first come, first served basis until availability is fulfilled. 5) Special Operations: THE ITALIAN WAY @ M.HOUSE will run special operations, to make you really feel at an Italian home! a- Italian Restaurant & Lounge Bar Management Tender: CICC will issue a public tender by Feb. 11th, 2010, extended to all our Members in the F&B industry who subscribed the 2nd edition of The Italian Way - Gateway to Italian services in Shanghai b- VIP Room Decoration Opportunity: addressed to Italian Companies, or Chinese Importers of Italian Brands in the design industry, interested to decorate with their products and accessories a very exclusive area on the second floor of THE ITALIAN WAY @ M.HOUSE. To check Special Operations details, terms and conditions, please request a copy of relevant presentation by addressing an e-mail to the attention of Ms. Elena Tosana, at infoshanghai@cameraitacina.com Proposals to decorate the VIP Room are received first come, first served basis until availability is fulfilled. Proposals to participate the Restaurant Management Tender are subject to Tender Specific Participation Terms. For general information on the operations at THE ITALIAN WAY @ M.HOUSE, on sponsorship, sales and rental options and provided services, please get in touch with Ms Elena Tosana at following contacts: infoshanghai@cameraitacina.com ccicexposh@cameraitacina.com Tel. +86 (0) 21 54075181 We thank you for your support and look forward to your numerous participation! COME AND JOIN THE ITALIAN WAY @ M.HOUSE! DISCOVER AN ITALIAN HOME FULL OF BUSINESS OPPORTUNITIES!



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