Workshop | “Barilla: A Sign of Love”, Oct 26

To visit the group's new WeChat Mini Program, scan the QR code below:

The China-Italy Chamber of Commerce (CICC) is glad to invite you to the workshop “Barilla: A Sign of Love” on Wednesday, October 26th, 2022, from 6:00 to 7:00 pm (Beijing Time). This is the third event of our Food and Beverage Working Group’s (F&BWG) Brand Watch series.

The workshop will take place both online and offline in Shanghai.

BACKGROUND

Barilla is an Italian family-owned food company. Established in 1877, it’s now an international Group present in more than 100 countries.

A world leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia, the Barilla Group is recognized worldwide as a symbol of Italian know-how.

“Where there is Barilla, there is home,” says a famous motto of the company. Does it work in China as well?

The guest speaker Gunes Karababa, Manager of Barilla China, is invited to present the brand's best practices in China with a preferred focus on Marcom, E-Commerce and Retail strategies.

AGENDA
(Beijing Time)

6:00 - 6:10 pm
Introduction of the F&BWG and of the guests with Cristina Corsini, Coordinator of the F&B Working Group and CEO of Good Italy Group

6:10 - 6:50 pm
Presentation with Gunes Karababa, General Manager and VP Asia, Africa, and Australia for Barilla 

6:50 - 7:00 pm
Q&A

SPEAKER

Gunes Karababa
General Manager and VP Asia, Africa, and Australia for Barilla

EVENT DETAILS

Date: October 26th, 2022
Time: 6:00 - 7:00 pm (Beijing Time); registration starts at 5:30 pm
Venue:  Room 1902 No. 288 Jiujiang Road, Hongyi Plaza Huangpu District, Shanghai / Online via Zoom
Event fee for the online session: Free of charge (CICC Members); 150 RMB (Non-Members)
Event fee for the offline session*: Free of charge (CICC Members); 200 RMB (Non-Members)
Language: English

*only 12 seats available, priority given to CICC members

Interested in joining? Scan the QR code or click here to sign up!

Any questions? Send us an email at infoshanghai@cameraitacina.com.

WHAT IS BRAND WATCH?

Brand Watch is a format of hybrid seminars (online and offline), jointly organized by the CICC Food and Beverage Working Group (F&BWG) and the Intellectual Property Working Group (IPWG). Its aim is to showcase the best practices of marketing/business strategies of well-known international and local brands in China.

Do you want to be the protagonist of the next Brand Watch?

If you are a company sectoring in the Food and Beverage and you want to be part of the next upcoming seminar, write an email to infoshanghai@cameraitacina.com

JOIN THE F&B WECHAT MINI PROGRAM!

The Food and Beverage Working Group (F&BWG) of the China-Italy Chamber of Commerce has developed a WeChat Mini Program dedicated to the companies that are part of the group.

The main goal of the WeChat Mini Program platform is to allow the F&BWG Members to virtually showcase their brands and products, offering links to external websites for e-marketing or sale.

To learn more about the Mini Program and find out how to join it, contact us at infoshanghai@cameraitacina.com.