Webinar: Social Media Marketing in China - 6th November 2020

Dear Members and Friends,

The China-Italy Chamber of Commerce is glad to invite you to take part at the Webinar: Social Media Marketing in China organized by its Innovation and Technology Working Group (I&TWG), which will be held online on the 6th of November.

The speakers of the events are:

• Stefano Generali - Stefano has lived in Shanghai for over 10 years where he grew as a marketing and communication professional in the fashion e-commerce sector as Brand Marketing Manager for Chinese and digital companies. Since 2018, he has been Managing Director of intarget China office in charge of developing the Southeast Asia market.
• Anna Pupi - Anna is a sinologist and has dealt with China for over 9 years. In the last 3 years she has been working full time in the Chinese digital marketing sector. As China Market Specialist of intarget Shanghai, she assists many Italian brands entering the Chinese market as a cultural mediator, covering mainly branding strategy, social media marketing and e-commerce sectors.
• Carlo Gioja - Carlo is a former mathematician who has been working in China for about 20 years as a banker, consultant and investor. Once upon a time, he owned a six-digit QQ code and authored a blog on Sina, marking him as an early ancestor of modern connected humans.

Starting from a panorama of the Chinese social media, the webinar aims to cover the following topics:

• How digital marketing is an ideal export tool for international brands;
• Why is a cultural mediator useful and how he/she can optimize the digital communication strategy for multinational companies;
• How to leverage social media in Chinese digital environment;
• Tips for setting up an integrated Online to Offline marketing strategy;
• Cases of international companies that successfully entered Chinese market in the digital era;
• What will China's social media ecosystem look like in five to ten years.

Best regards,
CICC Team