Webinar | How to plan a China entry strategy through digital in 2022, June 29th


Media Folder: 

The China-Italy Chamber of Commerce (CICC) Quality Council (QC), is pleased to invite you to the second session of the webinar series Entering China through Digital”.

The four-session course is aimed at export managers and digital business developers in the West who are looking to unlock the secrets of the world’s biggest consumer market, China.


To enter China in 2022 means to master the use of e-commerce and digital marketing.

The course will cover the latest trends and opportunities of the Chinese digital landscape, relying particularly on stories of brands who are selling online in China, as well as service providers that will show best practices across different industries.



 Session one: Intro to China - Why the world's biggest market is also the hardest to understand – June 22nd

 Session two: China Digital Business - How to plan a China entry strategy through digital in 2022

 Session threeE-commerce in China - Platforms, marketplaces, and their peculiarities

• Session fourMarketing in China - Content and influence and how to use it to sell


#2 China Digital Business - How to Plan a China Entry Strategy through Digital in 2022

During session two, our speakers will focus on China's digital business by providing insights on how to enter this world.


(Beijing Time)

4:00 - 4:05

Welcome speech by the moderator of the course Andrea Fennco-CEO Adiacent China

4:05 - 4:50

China digital business - How to plan a China entry strategy through digital in 2022 with Lapo Tanzjco-CEO Adiacent China

4:50 - 5:10

Launching a cross-border business in China with Erik PaničTerritory Development Manager for Medex

5:10 - 5:40

China Supply Chain - From Italy to the final consumer with Andrea CoppolaManaging Director Mint Italia

5:40 - 6:00

Q&A Session



Date: Wednesday, June 29th 2022
Time: 4:00 - 6:00 pm (Beijing Time)                         
Method: Online Via Zoom
Language: English
Event fee: Free of charge (CICC Members) / 120 RMB (Non-Members)

Interested in joining? Click here to sign up!



Online Via Zoom
Event language: 
Free of charge (CICC Members) / 120 RMB (Non-Members)
Date: Wednesday, June 29th 2022 Time: 4:00 - 6:00 pm (Beijing Time)

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