SPWG Seminar - Marketing and Communication in China

For a foreign corporation looking to do business in China, marketing and communication are always hot topics in order to understand the market they are entering and be understood by the market itself. This is true also when it comes to governmental institutions and individuals.

The seminar will explore many of the channels and tools throughout which a company or an institution can reach its target audience and clientele. Speakers will present practical cases applicable to both B2C and B2B industries and provide the audience with insights on the opportunities and constraints present in China.

The seminar will focus on following topics:
  § Trade Show Services and Incentive Programmes
  § Introducing Italian Brands into China
  § B2B Events and Delegations
  § Communication Codes/Positioning and Web Strategies

The seminar is organized with the support and expertise of HLD Event Services, PG Design & Brand Consulting, Promoest, and Yixing Studio Pleiadi, and will be presented by Mr. Stefano Ritella, Mr Lorenzo Petrillo&Jan von Holstein, Mr. Daniele Solari, and Mr. Samya Deb respectively.

Location for the seminar is kindly sponsored by Haworth, the office furniture company.
Refreshments are courtesy of Qin-ren Trading Shanghai Ltd.
Coffe Break will be offered by Castellari Caffé - from Italian Espresso to Cappuccino, for the delight of all palates!
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Date: Tuesday, 15^th September, 2009

Time: 18:00 - 20:00 (refreshments will be provided - workshop will start at 18:30)

Venue: Haworth Organic Workspace
            16F Shanghai World Financial Center
            100 Century Avenue Pudong New Area
            Shanghai 200120 China
            上海市浦东新区世纪大道100号上海环球金融中心16楼 

Registration: Subscriptions must be confirmed with CICC by return e-mail to infoshanghai@cameraitacina.com by September 10^th, 2009, 12:00pm noon.
Entry fees settled with CICC Shanghai office in advance, in cash or by bank transfer, before September 10^th, 2009 will be reduced 50RMB (RMB 150/Member and RMB 250/Non-Member)

Download the profile and presentation of PG.

REPLY COUPON

Please book ____seat{s} for the seminar "Marketing and Communication in China - Insights on B2C and B2B projects and events" to be held on September 15^th, 2009.

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CAMERA DI COMMERCIO ITALIANA IN CINA
CHINA-ITALY CHAMBER OF COMMERCE

Camera riconosciuta dal Governo Italiano ai
sensi della Legge 1 Luglio 1970, n.518