Protecting Your IP at Trade Fairs in China

Dear Members and Friends,

The China-Italy Chamber of Commerce, The China IPR SME Helpdesk, The European Union Chamber of Commerce in China, The British Consulate-General in Guangzhou, The Dutch Design Desk and The German Chamber of Commerce in China-South and Southwest China are delighted to invite you to an event on the protection of IPR during trade fairs on April 24th in Guangzhou and on April 25th in Zhongshan.

Event Description:

Trade fairs act as a gateway to the Chinese market and are an opportunity for SMEs to promote their products in China. Although attending a trade fair or exhibition can be beneficial, SMEs should be aware of the related IP risks as participating in a fair will also expose your products to potential infringers.

The China IPR SME Helpdesk and European Chamber of Commerce in China are pleased to invite you to a seminar on the protection of intellectual property during trade fairs in China, which will give you the opportunity to:

. Learn how to develop a strategy in order to protect your IP during trade fairs
. Find out how to be pro-active during the trade fair in order to maximise your chance of success when enforcing your rights
. Listen to real life case studies on IP issues during trade fairs
. Receive practical advice from a China IPR expert and have the opportunity to attend a one-on-one consultation session on your individual questions

24th Apr.2012 Guangzhou
Location:Crowne Plaza Guangzhou City Centre, 339 Huanshi Road East, Yuexiu District
Agenda:
14.00 – 14.30 Registration
14.30 – 14.45 Welcome and introduction to Helpdesk services
14.45 – 15.15 Protection of IP during trade fairs
15.15 – 15.35 Coffee break
15.35 – 16.05 Case studies
16.05 – 16.30 Q&A session
16.30 – 17.30 IPR consultation session Networking

25th Apr.2012 Zhongshan

Location:Sheraton Zhongshan Hotel, Qi Jiang Park North, Xi Di Road
Agenda:
9.30am – 10.00am Registration
10.00am – 10.15am Welcome and introduction to Helpdesk services
10.15am – 10.45am Protection of IP during trade fairs
10.45am – 11.05am Coffee break
11.05am – 11.35am Case studies
11.35am – 12.00am Q&A session
12.00am – 1.00pm IPR consultation sessions