Protecting Online IPR in China, 19th June, 2012

Event Description:

With more than 384 million ‘netizens’, China connects more people to the Internet than any other country. Although the internet is an attractive business and marketing platform for many European SMEs working with or in China, it is also an ideal platform for infringers to sell counterfeit products and commit fraud. The Internet provides a low cost method of reaching consumers around the world without revealing identity or origin of operation, meaning that infringers can operate anonymously.

This webinar will introduce the following:

• Recent legal developments in China regarding gTDLs (global top-level domain names) including phonetic translations of .com and .net in Chinese script
• Domain name strategy such as ‘defensive registrations’
• Usernames and management of social media accounts
• Online brand protection and SEO monitoring in China
• Typosquatting, cybersquatting, and other online threats to your IP in China

Join China IPR SME Helpdesk expert, Jannick Skou, on Tuesday 19 June 2012 for:

"Protecting Online IPR in China"

This free, 45-minute webinar presentation and 30 minute Q&A session on Tuesday 19 June 2012 at 10.30am Brussels time (9.30am London, 4.30pm China) will take you through a range of simple, cost-effective measures to protect your intellectual property and your business in China. Get valuable insights from our expert, and ask live questions throughout the webinar.