Protect Your Brand Against Infringement and Counterfeiting

Our Intellectual Property Working Group (IPWG) is glad to invite you to the webinar “Protect Your Brand Against Infringement and Counterfeiting - From Investigation to Action” on December 15th, 2021, starting from 4:00 pm (China Standard Time) / 9:00 am CET. 

This is part of a series of activities organized by our IPWG aiming at providing practical tools in IP-related matters to companies – operating in different sectors – in the Chinese market. This webinar is co-organized with CICC Mechanical Engineering Working Group (MEWG).

How to deal with trademark infringement and counterfeiting? 
Often foreign companies are caught off-guard on how to react. Trademark holders need to realize that it is up to them to organize and manage the evidence collection process in view of the possible administrative or judicial remedies against the suspected infringer or counterfeiter. Facing this challenge requires deep understanding of the local business environment and knowledge of the regulatory requirements for the evidence to be used in the administrative or judicial proceedings. 

The purpose of this webinar is, in particular, to provide, through practical cases, suggestions on how to carry out anti-counterfeiting investigation in a (cost) effective manner and which are the enforcement options once evidence material is collected.  

AGENDA
16:00 – 16:15 

• Opening Remarks, Carlo Geremia, IPWG Coordinator 
• Introduction, “Challenges and Needs of SMEs in Protecting Their Brand”, Carlo Nizia, MEWG Vice Coordinator

16:15 – 16:35 “Brand Protection and Anti-Counterfeiting: Remedies Available”- Felice Meli, Partner and Head of Anti-Counterfeiting operations, Ferrante IP
16:35 – 16:55 “Conducting an Investigation to Protect Your Brand” – Federico Bartolini, IP Consultant, HongFangLaw IP & Legal Practice
16:55 – 17:20 Q&A 

Interested in joining? Reserve your place here.

EVENT DETAILS
Event fee:
CICC Members: free of charge
Non- Members: 150 RMB

Event Language: English 

SPEAKERS
Federico Bartolini, IP Consultant, HongFangLaw IP & Legal Practice
Mr Bartolini is a Sinologist, studying and then working in China since 2009, a soon-to-be IMBA graduate with vast experience in the Chinese market. In the last 6 years, he has been employed at a Chinese law firm, with a focus on intellectual property practice. Mr Bartolini is a consultant on Trademark for foreign clients, and an active member of the inhouse investigation team for HFL, with a record of over 20 investigation cases completed with successful results.

Felice Meli, Partner and Head of Anti-Counterfeiting operations, Ferrante IP
Felice holds two Law Degrees from the University of Bologna in Italy and from the University of Glasgow's School of Law in Scotland. Living and advising on IP matters in China Mainland since 2012. With his legal background and experience in both civil and common law jurisdictions, Felice has built through the years extensive experience assisting enterprises from a wide range of industries in assessing and enhancing their intellectual property rights portfolios, providing strategies on registration and prosecution actions in China and south-east Asia. His experience extends also to enforcement of IP rights in China, from fighting the sale of counterfeits both online and in the marketplace to enforcement at trade fairs as well as customs border brand protection.

The CICC Staff