The Power of Brand Experience in China Market - Hybrid Event, Dec 13

The China-Italy Chamber of Commerce (CICC), together with its Quality Council (QC), is pleased to invite you to the second session of the new seminar series “Corporate Communication Content” to be held on Tuesday, December 13th both online and offline in Shanghai.

The series is aimed at companies of industrial sectors wishing to gain a deeper understanding of the best marketing practices to promote their business in China. Each session will feature a single speaker sharing their experience and providing valuable insights on a significant marketing tool; our experts will delve into the topics of marketing strategy, creative content creation and social media management, to name a few.

For the second event of the series we will have as special guest Alberto Sanseverino, Head of Creative Publicis Luxe, and as moderator Andrea Fenn, CEO Adiacent China. The discussion will focus on the importance and strategic power of brand experience in the China market.

PROGRAM OF THE COURSE

Session #1
December 1st 2022
“How to build a communication strategy for an OEM product"
by Flavia Cusaro, Studio Volpi 

Session #2
December 13th 2022
“The power of brand experience in China market”
by Alberto Sanseverino, Publicis Luxe Events

Session #3
“Corporate creative video content”
by Carlotta Godio, FLATMIND Video Productions

Session #4
“Art as a marketing tool"
by Davide Quadrio, Arthub

Session #5
“The usage of social media in China”