Masterclass | Discover Seiterre Refined Italian Wines, Nov 3

The China-Italy Chamber of Commerce (CICC) is glad to invite you to discover the refined Italian wines of the company Seiterre.  

The masterclass dedicated to Seiterre wines will be held online on Thursday, November 3rd 2022, 4:00-5:30 pm (Beijing Time).

During the masterclass, a representative from the founding family of Seiterre will guide you into their 150 years of history in vineyard cultivation. Together with a professional sommelier, you will then explore four unique wines selected by Seiterre for the occasion, deepening your knowledge of their properties and productions, and proper wine pairing. 




It will be a journey into the Rizzi’s family and the unique flavors of Seiterre wines. We will taste Vasco de Gama Barbera with its fruity and full flavor, the freshness of Perla Rossa Sangiovese, we will also dive into the full-bodied and spiced Plato’ Amarone and the fresh and pleasant taste of Perla Rossa Chardonnay. 

The wine tasting of Seiterre wines will be reserved for qualified operators, such as importers or distributors. 


Seiterre is an Italian wine company specializing in producing and distributing Italian wines. 

Born in 1877 from the passion dedicated by the Rizzi family to the cultivation of grapes and the production of wine on their farm in Trentino area (North of Italy), Seiterre today, with the fifth generation, means a large company present with its production on 350 hectares in six different Regions in Italy: Trentino, Veneto, Friuli, Lombardia, Piemonte, Toscana.



That is the meaning of the word Seiterre: six territories, six different geographical areas, climates, terrains, and vines producing the most worldwide famous Italian wines such as Trento DOC, Lugana DOC, Prosecco DOC, Valpolicella Ripasso DOC, Amarone Della Valpolicella DOCG, Dolcetto DOC, Barbera DOC, Sangiovese IGT, Vermentino IGT, Corvina IGT, Chardonnay IGT.





Their slogan is: “from the soil to the table” Seiterre directly manages the process of cultivation of the grapes, harvests and vinification, bottling, packaging, sales, and logistic. 




With a history of 150 years of vineyard cultivation, today, they implement the most innovative processes for environmental sustainability in the cultivation, production, and sale of their high-quality wines certified by SQNPI (National Integrated Production Quality System).




(Beijing Time)

4:00 - 4:05 pm
Welcome Remarks 
Renzo Isler, Secretary General, China-Italy Chamber of Commerce
4:05 - 4:25 pm
Seiterre company presentation with Anna Rizzi, Marketing Manager and Business Developer for International Markets, and Carlo Alberto Manerba, Oenologis, 5th generation at Seiterre
4:25 - 5:30 pm 
Presentation of Seiterre wines & Wine tasting with a professional Sommelier 

The discussion will be guided by Carlo Alberto Manerba, Oenologis, – Founding Family Member of Seiterre



Date: November 3rd, 2022
Time: 4:00 - 5:30 pm (Beijing Time)
Place: Online
Language: English and Chinese
Price: Participation is free of charge for selected operators

Interested in joining? Click here to sign up!

Important note: only selected companies will receive the wine samples and technical details. If you are a professional wine importer you can express your interest in receiving the samples at by October 28th.



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