Intellectual Property Rights Protection Strategies for Italian SMEs in China

Event Description:

Everybody’s talking about the new business opportunities the Chinese market offers, but what about the risks? Every year European companies lose millions of Euros due to infringement of their Intellectual Property Rights (IPR), i.e. infringements of trademarks, patents and copyrights. A solid knowledge of your intellectual property, as well as an adequate IPR protection strategy, is essential to business success in China. If you are considering entering the China market or sourcing from China, what is your strategy to protect your intellectual property? :

- You and your IP in China

- Chinese patent and trademark registration
- Technology transfer and licensing to China

- Protecting trade secrets
- IPR enforcement action
- Real life case studies: Learn from your peers
- Question and Answers

Join the China IPR SME Helpdesk expert Giovanni Casucci on Monday, 18 November 2013 for:

"Intellectual Property Rights Protection Strategies for Italian SMEs in China"

This free, 45-minute webinar presentation and 30 minute Q&A session on Monday, 18 November 2013 at 10:00am Rome time (5:00pm China) will take you through a range of simple, cost-effective measures to develop your business in China and protect its intellectual property. Get valuable insights from our experts, and ask questions live throughout the webinar.

Agenda (Brussels time):
10:00-10:05
Welcome and introduction by the IPR SME Helpdesk team
10:05-10:45
Presentation by the China IPR SME Helpdesk expert, Giovanni Casucci
10:45-11:15
Q&A session

Registration:

Please register by emailing rsvp-china@china-iprhelpdesk.eu, and also put infoshanghai@cameraitacina.com in CC, including the name and date of the event in the subject line and your company information. You can also register here.

About webinars:
A webinar is a virtual web-based seminar which you can join from the comfort and convenience of your own office or home. Attending webinars can save you time and money, while still delivering key information and allowing for speaker-attendee interaction.

About the China IPR Helpdesk:
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or though the website.

For the more information, please click here.

Best wishes

CICC SH Office