Beyond Luxury Communication: how to advertise a product as a luxury product, Shanghai, 10th July, 2014

The China-Italy Chamber of Commerce, together with ABC Production+ and GN Lex Law Firm, has the pleasure to invite you to attend the seminar "Beyond Luxury Communication: how to advertise a product as a luxury product", that will be held on July 10^th, 2014 at Grand Hyatt Hotel Shanghai.

Luxury communication has its own set of rules. 
There are several studies that analyze the differences between luxury communication and mass market communication. However, recently luxury communication has been widely applied to basic commodities, enhancing the values of those products.

Moreover, companies are increasingly concerned about the role of web and social network and brand protection.

The seminar will provide the framework for promoting new products through luxury communication strategies and will outline the efforts to protect brands from unfair competition online.

The presentation is divided into two parts:

Mr. Marco De Angeli, Clients and External Relations Director at ABC, will introduce luxury strategy, the role of layout and photo-retouch in promoting new products, and will show some case studies: L`Orèal, Garnier, Vicky, Stefanel, Samsung, Sky, Ikea, Pirelli and more.

Mr. Giampaolo Naronte will focus on brand protection and online sale, highlighting the effects of social-network on unfair competition, and facing the problems of well-known products.

Speakers

Marco De Angeli majored in Economics at Università Cattolica del Sacro Cuore (UCSC) in Milan. Mr. De Angeli is Clients and External Relations Director in ABC, supporting the development of internal and international communication strategies for agencies and companies, and Adjunct Professor in Advertising Strategies at Faculty of Economics and in Luxury Goods Management at Università Cattolica del Sacro Cuore. Moreover he is member of the Board of Directors for the International Advertising Association, Italian Chapter, participating in the organization of events and promoting the excellences in business communication, and member of the Board of Directors of the Commodities Publishing and Communication Group at Assolombarda, studying, defining and organizing projects and events to create a deeper dialogue between main Italian editors and media.

Giampaolo Naronte majored in Law at University of Genoa and pursued his PhD in International Law. He is the founding partner of GN Lex Law Firm and is currently legal consultant for several Enterprise Associations. Throughout the last 12 years Mr. Naronte has focused his job on China Practice, achieving the position of Managing Director China Desk in some Italian and international Law Firms involved in Asia, managing their Chinese offices and the Chinese legal team. He has published several books related on commercial relations, food certification and Sales and Purchase agreements. He has also been appointed lecturer for Chinese Law Post-Degree Master Programs and international seminars.

Please send an email to infoshanghai@cameraitacina.com to reserve your seat by 9^th July 2014.