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Join the latest edition of Understanding China to get ready for 2017. Aimed at EU-based partners and SME organisations, this two-day training programme will update your understanding of China and how to engage in the market. New topics covered include technology transfer, tips for global entrepreneurs looking to do business with or in China, and legal essentials for small businesses.  Refresh your China expertise, update your contacts network, and learn from experts and advisors supporting SMEs on a daily basis. Understanding China is a training programme developed for organisations in Europe looking to increase their knowledge of the China market. The programme has been running since 2009 creating a new business dialogue on China-related issues. For more information please check the event's link 

The China-Italy Chamber of Commerce (CICC) is glad to invite you to the third edition of "Understanding China". This event consist into a Training Programme for Intermediaries, provided by EU SME Center and supported by China IPR SME Helpdesk, EU-China Business Association and EuroChambers. The third edition of Understanding China will reveal the emerging trends in this changing economy and discuss impacts on businesses from your country. The two-day workshops will cover a wide range of topics from macroeconomic policies, business regulations, management tips to consumers’ interests, including: •China’s 13th Five-Year Plan •China’s Supply Side Reform and Impact on SMEs Operating in the Country •Using Free Trade Zones to Sell Online in China •Chinese Outbound Tourism Market •Using WeChat for Business •How to Organise a Successful Trade Mission to China •Setting Up in China: Updates on New Investment Law and Free Trade Zones •Managing HR Issues in China •Intellectual Property Protection in China •How to Work with Chinese Officials The morning sessions consist of seminars and interactive group exercises for you to exchange ideas and experience with experts and peers. The afternoon sessions will be set up in workshop format, in which you will have opportunities to take part in a number of condensed programmes adapted from the Centre’s full-day training courses. If you need more information about the programm of the event please click here.  If you have any questions regarding the training, please contact Alexander Alles:  Email: Alexander.Alles@eusmecentre.org.cn Tel: +32 (0)2 282 08 55  RSVP: Please fill out the Registration Form here.  Or send an email to Alexander.Alles@eusmecentre.org.cn Best Regards, CICC

The China Italy Chamber of Commerce (CICC) is delighted to invite you to join a half-day training seminar organized by the EU SME Centre and the China IPR SME Helpdesk on 2nd March in Brussels to learn all you need to know about preparing for trade fairs in China.  During this seminar, the EU SME Centre’s expert Rafael Jimenez, alongside Simon Cheetham, Team Leader of the China IPR SME Helpdesk, will share their insights on the following topics:   What to do in preparation for a trade fair in China? Which fair should I choose to attend in China? Practical tips for business negotiation in China Key protection measures SMEs can take before attending trade fairs in China Collecting evidence of IP infringements Agenda: 09:00 - 09:30   Registration and networking 09:30 - 10:30   How to Prepare for a Trade Fair in China: Before, During and After the Event, by Rafael Jimenez, Business Development Advisor, EU SME Centre 10:30 - 11:30   How to Protect Your Intellectual Property at Trade Fairs In China: Common Issues, Strategies and Enforcement, by Simon Cheetham, Team Leader, China IPR SME Helpdesk 11:30 - 12:00   Q&A RSVP: registration@eusmecentre.org.cn