Post Event - Webinar: "Use of Technology and Digital Marketing to Increase Sales in China"

Dear Members and Friends,

The China-Italy Chamber of Commerce (CICC) is glad to inform you that the webinar "Use of Technology and Digital Marketing to Increase Sales in China" was successfully held on 20th of March with the collaboration of the Canadian Chamber of Commerce in Shanghai (CanCham).

The webinar aimed at providing advice on how Companies should adapt to change due to this current situation and address challenges and opportunities by establishing a digital presence and moving their businesses online in Chinese Market. 

The meeting was moderated by Matt Whately, Deputy Director of CanCham in Shanghai, who introduced Mathieu Cormier, Executive Director of CanCham in Shanghai and Emanuela Vizzarro, CICC Shanghai Office Manager for  welcome greetings. 

The webinar continued with the following topics and speakers:

• "Best measures for moving brands online in the China market" by Ryan Molloy, CEO of Redfern Digital, who proposed solutions for brands looking to enter e-commerce, exploring best practices in terms of driving sales and increasing brand awareness through paid and social media.

• "How to leverage Private Traffic with and Omnichannel Ecosystem" by Aurelien Rigart, Vice President and Co-founder of IT Consultis, who gave an overview about the eCommerce landscape in China and analyzed benefits and challenges for Brands on chinese market place.

• Following, Hugo Arrufat, Client Team Director of IT Consultis, deepened all the aspects related on how to become successful in tomorrow's China eCommerce, by raising Private Traffic and by building an Omnichannel Ecosystem. 

The webinar was followed by a Q&A session during which participants had the opportunity to ask their questions to the speakers. 

CICC would like to thank the CanCham, the speakers and the participants who joined the event.

Kind Regards,

CICC Team