E-Commerce: How to sell your products online?

 

 

 

 

 

This high-quality ONE-day e-business management course delivers expert insights and powerful hands-on workshops. You will also experience a real-world approach to learn and apply it to your projects.

 

Who should attend ?

 

This training course is suitable for anyone involved in managing, planning or improving an online presence. Whether you are a Business Owner, Department Director, an E-marketing, Web or E-commerce Manager, you will get from this course a solid foundation for planning and managing your online space effectively.

 

What will you learn?

 

Market Insight
-Digital landscape
-China Market Size

 

Market Review
- 3rd largest retail apparel market in the world and growing
- Which market are we talking about?
- Universal facts
- Trends e-commerce growth
- Top categories & growth rate
- Online buying trends
- The china long tail
- Demography facts
- Who are the online shopper?
- Search Engines in China
- Weibo - SNS Demographic
- Importance of BBS

 

How to start e-commerce in China?
- Platforms overview
- Platforms Maketshares
- Tmall/Taobao
- A necessary focus
- Building your own platform : China specific
- Payment
- Integration with your business
- SEO
- SEM
- Media planning & Retargeting
- Email Marketing
- Social Marketing
- E-commerce Operations
- Third-party logistics / fulfillment / delivery

 

A Practical example : My SuperCompany would like to sell shoes on line
- Step by Step
- A brief study of the competition
- A simple digital strategy
- Cost and Planning forecast
- KPIs to be set up

 

Facilitator:


• Cyril Drouin
– BysoftChina CEO & Founder – E-Commerce Senior Consultant.
Graduated from a French engineer school with a master's degree on IT & Electronic. Cyril has been in China since 1998. He founded BysoftChina in 2003 in Guangzhou and then moved the operation to Shanghai in 2009. With over 15 years of dedicated experience from consulting to e-commerce and internet solutions in China and Europe, Cyril has worked with around 100 clients, including brands, retailers, manufactures, SMEs and start-ups. The scope of Cyril's work covers the whole life cycle of the e-commerce project, ranging from consulting, to the technical implementation, and further to the e-commerce performance follow-up. Based on technical background, Cyril has built an expertise at project management, Chinese localisation and leading e-commerce technologies / marketplace such as Magento, Drupal, Tmall and 360buy.

 

 

To register, please, fill in the form and send it back to info@cameraitacina.com.

 

Tkank you for your attention

 

CICC

Venue: 
C512, Lufthansa Center No. 50 Liangmaqiao Road, Chaoyang District Beijing
Rundown: 
9.00 am to 5.00 pm (1hour lunch break)
Cancellation: 
• Cancellation requests must be confirmed by Email to the CICC: info@cameraitacina.com
RSVP: 
Registration must be send back to info@cameraitacina.com
Invitation: 
The China Italy Chamber of Commerce, together with the French Chamber of Commerce in China, the European Union Chamber of Commerce and Industry in China, the German Chamber of Commerce in China, the Swiss Chinese Chamber of Commerce in China, the Spanish Chamber of Commerce in China and the Benelux Chamber of Commerce in China is glad to invite you to the French Chamber`s Training
Event language: 
French
English
Organizer: 
CICC - Events
Price: 
1800 RMB / Members 2000 RMB / Non members * Price including lecture, course material, coffee break and lunch. * 10% discount for the second participant of the same company, 15% discount for the 3rd registration and above of the same company.
Timing: 

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