BRANDING - Integrating Digital and Traditional Media

Within the ever evolving media landscape, companies face daily challenges when it comes to distinguishing their brands. Communication and customer experience are still basic tools building a brand, but new media tools such as blogs, SMS and friendship/networking websites are demanding their rightful place in your company`s branding strategy. To compete effectively in this new environment, your company needs to understand how the proliferation of media choices is empowering consumers and changing the consumer experience.
We are proud to have found Ms. Bessie Lee, CEO of GroupM China, available to give a speech on how your company can effectively integrate digital and traditional media tools to build your brand

Bessie Lee, CEO, GroupM China - BIO
Bessie Lee was appointed CEO of GroupM China in September 2005 and is responsible for the strategic development, operations and continued growth of GroupM and its media agencies in China. She started her career in media in 1990 at JWT in Taiwan. Prior to her role at GroupM China, Bessie spent eight years in Mindshare Taiwan and Shanghai; her last position there was CEO of Mindshare China. Bessie has won numerous media awards in China. In 2007, she was voted one of China`s top 10 most creative media professionals by the China Economic Newspaper Association. She was also specially named as one of China`s top business women leaders by the All-China Women`s Federation in 2006. She graduated with a Master`s degree in communications at the Illinois State University, USA.

Event Details:
Date:                Thursday, November 27th, 2008
Time:               11.00 - 13.30
Location:         Sheraton Shanghai Hotel & Residences, Ballroom C, 2nd Floor
                        Address: No. 38 Pujian Road, Pudong Shanghai 200127, Tel. (86)(21) 50899999
                        Address in Chinese: 上海喜来登由由大酒店, 浦建路38号, 浦东 上海 200127,
                                                       电话: (86)(21) 50899999
Language:       English

Event rundown:
10.30 - 11.00 Registration
11.00 - 12.00 Speech by Bessy Lee
12.00 - 13.30 Lunch  

Participation fees:       Member RMB 280/pax; Non Member RMB 380/pax, including buffet lunch with free flow of soft drinks, coffee, tea and mineral water

Members interested to participate, please provide to register by the deadline of Nov. 24th, with return e-mail to infoshanghai@cameraitacina.com.

In conformity with BenCham and SwissCham policies, you are requested to cancel your registration 24 hours prior to the event by sending an email to infoshanghai@cameraitacina.com and to suzan@bencham.org. No shows will be charged 100% of the formerly stated entrance price.