What are China's future plans and directions for the development of the winter sports industry? How will these be intertwined with other industries? What are the areas presenting opportunities to EU SMEs? What are the main challenges and how to deal with them?

While the Beijing Winter Games 2022 are unfolding, together with the EU SME Centre we have invited industry experts and businesses to discuss and answer these questions. Join us on Wednesday February 16th for this hybrid workshop – offline in Beijing, and online on Zoom.

The Italian Chamber of Commerce in Hong Kong and Macao and the China-Italy Chamber of Commerce (CICC), supported by their Retail & Luxury Committee and Quality Council, are pleased to invite you to the webinar “Emerging from the Pandemic - The Future of China’s Luxury Consumer”.

The China-Italy Chamber of Commerce’s Quality Council and the EU SME Centre, of which the CICC is the leading consortium partner, are pleased to invite you to a webinar on China’s fashion and apparel market.

In March 2021, the EU-China agreement protecting geographical indications entered into force. The agreement protects 96 iconic EU agri-food names against imitation and usurpation, bringing trade benefits and introducing consumers to guaranteed, authentic products from European countries with rich culinary and cultural traditions. In the course of the next four years, the agreement will expand to cover an additional 350 GI names from both the EU and China.