Post Event - Loving Jiefangbei Italian Festival - Chongqing

Loving Jiefangbei – Italian Festival 2017, was the first activity of this kind that covered 11 days of celebration of the Italian excellencies in the fashion industry, sports, design, F&B, automotive, art and music.
The activity was organized by the Administrative Committee of Jiefangbei and managed by Sparkle China, supported by the China-Italy Chamber of Commerce, Italian Consulate General in Chongqing and World Financial Center Chongqing.

The Festival was held In Guotai Square, the vibrant heart of Jiefangbei, center of Chongqing; 35 companies and more than 25 out-door and In-door booths that were displaying Italian typical food and wines, accessories, lifestyle, cars and motorbikes.

Together with the permanent booth set-up, the festival was cheered and animated by various cultural activities such as: themed seminars. wine and coffee tasting, cooking classes, 10m pizza show, Italian motorbikes ride around the city, smoking pipes presentation, outdoor projection of Italian vintage movies.

The last 3 days were focused in the fashion:
-    Welcome Cocktail and Fashion Industry Forum

The Fashion Forum was made to create an exchange of ideas among the professionals in the fashion industry, such as the First Line Italian designer invited especially for the festival, the Chinese counterparts, the institutions and opinion leaders; Followed by a networking cocktail.

-    Independent Designers Fashion Show 

 The First Fashion activity, held in Sincere Plaza, saw the participation of the following brands: Weekend Max Mara, Maryling, Show What, Another One, C’N’C Costume National. 

-    Italian Fashion Show

  
The last day of the festival have been marked by the Italian Fashion Show, that under the suggestive Clock Tower in Liberation Square, saw the participation of First-Line Italian Fashion Designers such as: Giada Curti, Gai Mattiolo, Michele Miglionico and Nino Lettieri. Following the fashion show saw animated by the collections of the followings brands: Space, Vskonne, Maryling, Apollo.

The event had a resounding success, bringing the Italian culture in the heart of Chongqing, we would like to show and thanks to all the companies involved in the organisation of the festivals and the side activities that worked together for the good realisation of this unique event.

Media Coverage

Tengxun Dayuwang: 解放碑上演意大利时尚盛宴

CCTV.com: 意大利文化节五月刮起“时尚风”

Chongqing times: 意大利文化节解放碑开幕，10米巨型披萨免费尝

Chongqing Morning Post: 解放碑中心广场变T台 意大利顶级设计师作品亮相

Chongqing TV: 今天去哪儿——意大利文化节

Cqnews.net: 意大利文化节5月在解放碑迎客 家门口感受意式风情

iFeng.com: 斯威邀你去解放碑过意大利文化节 ,    阿尔法·罗密欧Giuli亮相解放碑

Wechat Official Account

"Love-Jiefangbei"

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