Managing IP as a Business Asset:

Event Description
The China IPR SME Helpdesk invites you to an interactive and informative workshop which will address how intellectual property can be used as a valuable business asset in China. The workshop will teach you to identify your IP assets, prioritise them, gain company support and explore quick, cost effective measures you can put in place to protect your business. By attending this workshop you will gain a broad understanding on how to conduct an internal IP assessment and you will have the chance to learn from real life cases and participate in interactive exercises, which will address the following:
- How to conduct an internal IP audit to identify which of your company`s assets can be considered intellectual property
- Available tools for Intellectual Property protection in China and how to effectively protect your company’s assets
- Get the opportunity to ask your individual questions to our experienced China IPR expert during a one-on-one consultation session following the workshop

Speaker Biography
Carol Wang, Senior Associate, Rouse
Carol Wang is a senior associate of Rouse. She joined Rouse in 2002 and has abundant experience in advising on intellectual property protection strategies in China. She has particular experience in copyright and design protection, well known trademark applications, unfair competition and has developed and managed anti-counterfeiting programs for several clients.

One-On-One IPR Consultation Session
If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute consultation with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR one-on-one consultation is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.

Registration and Cancellation
China IPR SME Helpdesk events are only available to European Small and Medium Enterprises (SMEs) and SME intermediary organisations, such as embassies or consulates, chambers of commerce and trade associations. China IPR SME Helpdesk events are closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information, and put infoshanghai@cameraitacina.com in cc. You will receive a confirmation email. Because places are limited, in the case of unexpected cancellations please inform the Helpdesk as soon as possible.

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.