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How to thrive your business in the digital age
How can you make your business successful in China, a country with a unique cultural background and localized social networks? For companies striving for success here, it is a must to tailor its marketing strategy to this booming market.
Italian Chamber together with BenCham, invites three experts in the Marketing field to share their ideas and visions with you about:
- Adaptation of branding (logo, use of color,…) oriented towards the Chinese audience - Objectified break-down and link-up of the three-legged world of communication - How to build a personalized consumer profile and improve your ROI with an efficient cross-channel online strategy - And much more!
Join us and pick the brains of these three marketing specialists and your peers!
Speakers
Mr. Marc de Roo - Link Design Marc started his international design career working for several international Internet and design agencies. A few years later, Marc started working at Link Design. Since then, he has gathered more than 17 years of experience as online strategy designer and strategy consultant for national and international brands. Since 2010 Link Design Shanghai helps European clients with the local adaptation of their branding specifically for the Chinese market.
Mr. Lennard Hulsbos - Aquarius Asia Lennard is a Dutchman with Australian roots, strategic mind, diverse background and interests. He is currently the associate strategy director at Aquarius Asia, a digital agency that works with clients such as Bosch, Hugo Boss, Sergio Rossi, Dremel, Balenciaga and many more. Having been in Asia for 3 years, he is unlikely to go anywhere else soon, as his desire to ride the wave of mobile innovation and digital interaction finds more solid ground in Asia than it currently does in the West.
Ms. Tamara van Eijs - Webpower Tamara is an ambitious enthusiastic professional from the Netherlands. She joined the email marketing experts at the Shanghai branch office of Webpower in December 2012. As International marketing manager she is able to combine her strong organization and communication skills with her interest in the digital field.
Be part of a network of over 850 Italian and Foreign companies in China and abroad. Obtain greater visibility through sponsorship, cooperational opportunities and advertising on the CICC's website.
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Be part of a network of over 500 Italian and Foreign companies in China and abroad. Gain greater exposure through sponsorships, collaboration opportunities and advertising on the CICC's website.
