Managing IP as a Business Asset: Dos & Don`ts for SMEs

Managing IP as a Business Asset: Dos & Don`ts for SMEs

Event Description

The China IPR SME Helpdesk and the European Chamber of Commerce invite you to an interactive and informative workshop which will address how intellectual property can be used as a valuable business asset in China. The workshop will teach you to identify your IP assets, prioritise them, gain company support and explore quick, cost effective measures you can put in place to protect your business. By attending this workshop you will gain a broad understanding on how to conduct an internal IP assessment and you will have the chance to learn from real life cases and participate in interactive exercises, which will address the following:

• How to conduct an internal IP audit to identify which of your company`s assets can be considered intellectual property
• Available tools for Intellectual Property protection in China and how to effectively protect your company’s assets
• Get the opportunity to ask your individual questions to our experienced China IPR expert during a one-on-one consultation session following the workshop

Tentative Agenda

08.30am – 09.00am Registration and networking
09:00am - 09:15am Welcome and Introduction to the Helpdesk Services
09:15am - 09:45am Using IP as a buiness asset
09:45am - 10:30am Interactive Group Exercise
10:30am - 11:00am Q&A Session
11:00am - 11:30am One-On-One IPR Consultation Sessions (optional)

One-On-One IPR Consultation Session

If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute consultation with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR one-on-one consultation is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.

Speaker Biography

Amanda Yang, Trade Mark Attorney, Rouse

Amanda joined Rouse in 2010 as an associate with the Trade Marks Group and is a practicing Chinese attorney-at-law. Before joining Rouse, she worked for renowned local IP law firms for six years. Her practice focuses on trade mark prosecution, protection and related administrative litigation, as well as investigation and evidence collection of bad faith of trade mark squatters. She also provides counseling on trade mark portfolio management, including filing, assignment, opposition and appeal amongst others. Her main expertise lies in the acquisition of well-known trade marks recognition, advising on the registerability of non-traditional trade marks, and scheming, building and implementing integrated IPR protection strategies.

Registration and Cancellation

China IPR SME Helpdesk events are only available to European Small and Medium Enterprises (SMEs) and SME intermediary organisations, such as embassies or consulates, chambers of commerce and trade associations. China IPR SME Helpdesk events are closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation email. Because places are limited, in the case of unexpected cancellations please inform the Helpdesk as soon as possible.

Thank you for your attention,

CICC
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