Italian Hospitality Seal - Italian restaurants in the world

Dear Members, dear Friends,

The China Italy Chamber of Commerce is glad to involve you into the project “Italian Hospitality Seal” - Italian Restaurants in the World, a certification of quality promoted by Unioncamere, with the support of the National Institute for Tourism Research (IS.NA.R.T.) and in collaboration with 5 Ministries.

The aim of Italian Hospitality Seal is to preserve the quality of Italian cuisine that is the result of a centuries-old historical process of Italian society and has always been playing a significant role in human civilization. For an innate inclination to the attention of the Italians to human relationships and the quality of life, the culture of the table has become in the course of time the symbol of hospitality and welcome, the food has taken on a value like art and music. For these reasons, the Italian food should be considered a contribution to the heritage of humanity and should be defended and protected from adulteration and falsification to preserve its history, culture, quality and authenticity.

The Objectives of the Project are:

• Promote and increase the value of Italian food culture;
• Promote and increase the value of those Italian Restaurants Abroad which guarantee the respect for the Italian Hospitality Seal Standards;
• Create a network with the potential to promote the best of the Italian culinary heritage around the world.

Among the various parameters considered during the phase of evaluation, the Coordinating Committee has defined 5 key requirements - KO requirements – that must be met in order to facilitate the release of the certification, which is assigned after evaluation of the National Committee with headquarters in Rome.

1. Proposed Food / Menu’
2. Welcoming of the Clientele
3. Wine List
4. Extra Virgin Olive Oil
5. Experience and expertise of the chef

Those Italian restaurants abroad certified as eligible to obtain this mark will receive an Italian Hospitality Mark Certificate and will benefit from a series of promotional activities on media, TV, mass and web media, social networks etc, which will enhance their visibility in Italy and the world.

During 2012, the China-Italy Chamber of Commerce has identified 26 genuine Italian restaurants in China, which were celebrated during an awarding ceremony on the Bund, gathering more than 200 guests.

Will you satisfy the 5 key requirements and be interested in running for the Seal, please fill in the application form and sand it back to ospitalita.italiana@cameraitacina.com.

Without any additional cost from your side, CICC platform and the Italian Hospitality Seal network will boost your business!

Best wishes

CICC Shanghai Office