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This high-quality ONE-day e-business management course delivers expert insights and powerful hands-on workshops. You will also experience a real-world approach to learn and apply it to your projects.
Who should attend ?
This training course is suitable for anyone involved in managing, planning or improving an online presence. Whether you are a Business Owner, Department Director, an E-marketing, Web or E-commerce Manager, you will get from this course a solid foundation for planning and managing your online space effectively.
What will you learn?
Market Insight -Digital landscape -China Market Size
Market Review - 3rd largest retail apparel market in the world and growing - Which market are we talking about? - Universal facts - Trends e-commerce growth - Top categories & growth rate - Online buying trends - The china long tail - Demography facts - Who are the online shopper? - Search Engines in China - Weibo - SNS Demographic - Importance of BBS
How to start e-commerce in China?
- Platforms overview - Platforms Maketshares - Tmall/Taobao - A necessary focus - Building your own platform : China specific - Payment - Integration with your business - SEO - SEM - Media planning & Retargeting - Email Marketing - Social Marketing - E-commerce Operations - Third-party logistics / fulfillment / delivery
A Practical example : My SuperCompany would like to sell shoes on line
- Step by Step - A brief study of the competition - A simple digital strategy - Cost and Planning forecast - KPIs to be set up
Facilitator:
• Cyril Drouin – BysoftChina CEO & Founder – E-Commerce Senior Consultant. Graduated from a French engineer school with a master's degree on IT & Electronic. Cyril has been in China since 1998. He founded BysoftChina in 2003 in Guangzhou and then moved the operation to Shanghai in 2009. With over 15 years of dedicated experience from consulting to e-commerce and internet solutions in China and Europe, Cyril has worked with around 100 clients, including brands, retailers, manufactures, SMEs and start-ups. The scope of Cyril's work covers the whole life cycle of the e-commerce project, ranging from consulting, to the technical implementation, and further to the e-commerce performance follow-up. Based on technical background, Cyril has built an expertise at project management, Chinese localisation and leading e-commerce technologies / marketplace such as Magento, Drupal, Tmall and 360buy.
To register, please, fill in the form and send it back to info@cameraitacina.com. The deadline for the registration is June 21st, 2013.
Be part of a network of over 850 Italian and Foreign companies in China and abroad. Obtain greater visibility through sponsorship, cooperational opportunities and advertising on the CICC's website.
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Be part of a network of over 500 Italian and Foreign companies in China and abroad. Gain greater exposure through sponsorships, collaboration opportunities and advertising on the CICC's website.
