November 24th, 2011
17.30 – 18.15 Welcome and introduction by the IPR SME Helpdesk team
18.15 – 18.45 Q&A session
Your own computer
Free of charge
Please follow the link at the end of the event description.
Dear members, the China Italy Chamber of Commerce is pleased to inform you that the China IPR SME Helpdesk is going to hold a free webinar on the subject: "IPR Protection in China for EU SMEs in the Food and Beverage industry".
With low barriers of entry, a population with increasing disposable income, and a growing number of players in the field, the food and beverage (F&B) industry is becoming highly competitive in China for foreign companies. Thus, protecting brand image, guarding trade secrets, and maintaining market share are becoming essential for companies to distinguish themselves from the competition. In this webinar our expert will discuss ways European SMEs in the F&B Industry can protect their Intellectual Property Rights (IPR) in China.
Additionally, our experts will address Geographical Indications (GI), which link a quality or characteristic of a product to its locality of origin, and provide practical information on how to deal with GI issues, such as through the use of collective trade marks in China.
This free webinar will take you through a range of simple, cost-effective measures to protect your intellectual property and your business in China. Get valuable insights from our expert, and ask him live questions during the webinar.
Register now by clicking here.
The China IPR SME Helpdesk is an EU funded project providing EU SMEs with free training, materials, online resources and first-line, confidential advice on intellectual property in China. Visit our website for more information: www.china-iprhelpdesk.eu