POST EVENT - Presentation of the Business Survey Results 2020, 8 Febbraio 2021

08 February 2021

Dear Members and Friends,

Today, February 8th, 2021 the China-Italy Chamber of Commerce (CICC) has released the results of the III edition of CICC Business Survey during the webinar "Presentation of the results of the III edition of CICC Business Survey" held both online on the Zoom platform and offline at CICC offices (Beijing, Chongqing, Guangzhou, Shanghai). The event saw the participation of more than 100 representatives of the Sino-Italian business community.  Click here to download the report and click here to download the data analysis slideshow.

Considering the difficulties posed by the COVID-19 pandemic globally, the aim of the publication is to acknowledge challenges and opportunities faced by the Sino-Italian business representatives and investigating the sentiment of the community about doing business in China.

Developed by the CICC in collaboration with the International Business School Suzhou at Xi'an Jiaotong Liverpool University (IBSS, XJTLU), the survey is structured in five sections: company overview, strategic choices, financial performance, business environment and outlook. The analysis is based on both CICC Members’ and Friends’ participation, as for the first time the 2020 edition respondents include both Italian companies and Chinese ones.



CICC was honored to have the participation of H.E. the Ambassador of Italy in the P.R.C, Luca Ferrari, for opening remarks.


Following, the CICC Chairman Paolo Bazzoni presented the first part of the results.


The outcome of the publication is based on the feedbacks of 304 Members and Friends of CICC. The respondents well represent the Italian economic organisation with the 88% that identified themselves as small and mid-size enterprises (SMEs), while the 12% as big players. More than 60% had in China its global footprint for more than 10 years, while 23% between 4 and 10 years, and only 17% less than 3 years. When it comes to industry segments, China is still the manufacturing hub for Italian companies. Automotive, machinery, and other manufacturing segments account for 10%, 11% and 19% respectively, while it is also true that the Italian companies are equally divided between services and industrial products with services to business accounting for the 32%.

The second part was presented by Professor Roberto Donà, who introduced the suvery’s results. The main factors representing the reasons for respondents to operate in China are market access, robust economic growth, high demand of products and services from customers, while others like local incentives, and the possibility to attract local talents are on a downward trend.


Besides the COVID-19 pandemic, the Sino-Italian community is facing severe competitions from Chinese companies and non-Italian and non-Chinese companies as well as increasing labour costs. In the last 3 years, 83% of the respondents experienced an increase in labour cost with 16% having an increase of more than 10%, 29% between 6%-10%, and 25% of them between 4-5%. Also, the ongoing US-China Trade War remains another significant challenge as it creates uncertainty in the customer perspective.

2020 was a very challenging year in the terms of revenue forecast compared with 2019, around 80% of respondents forecasted a stable outlook for revenue in Mainland China and a decrease of 20% for Greater China.

Companies showed satisfaction with the efforts made by Chinese government to ease the business environment in China especially in the reform of State-owned enterprises (SOEs) and the simplification of bureaucratic of procedures, and the survey also indicates that companies believe that the Made-in-China 2025 and Belt and Road Initiative (BRI) will help them increase revenues in China.

Despite the challenges, in terms of 2021 revenue forecast, the attitude of respondents is very optimistic. The vast majority (70%) of respondents foresees a positive trend in the overall business scenario in the next 5 years while 18% stays neutral. This includes industries that rank top 5:  services to consumers, machinery, trading, automotive, and other manufacturing companies.

In terms of future potential of the Chinese market, most of the companies said “yes” to planning further investments in the next 5-year plan (2021 - 2025) and 48% respondents gave feedbacks of already planned and ongoing further investment projects.

Results of the survey were then discussed by the following panelists: CICC Vice Chairman Matteo Tanteri, CICC Board Member (Chongqing) Gianluca Luisi, CICC Vice Chairman (Guangzhou) Massimiliano Guelfo, CICC Vice Chairman (Shanghai) Valtero Canepa and CICC Board Member (Suzhou) Riccardo Campanile.



The panel discussion was followed by a Q&A session, moderated by Prof. Roberto Donà, providing an opportunity of discussion to the Sino-Italian business community.

The host of the event was CICC Secretary General, Giulia Gallarati.

Click here to download the Press Releases and articles: 


Kind Regards,


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