Circular No. 2: Italian National Pavilion at the 3rd Grand Canal Culture and Tourism Expo - Suzhou, August 27-29, 2021

Dear Members and Friends,

The China-Italy Chamber of Commerce (CICC), in collaboration with the Consulate General of Italy in Shanghai, the Italian National Tourist Board (ENIT), Italian Trade Agency (ICE), and Italian Cultural Institute (IIC) in Beijing, is pleased to invite you to participate in the Italian National Pavilion of the 3rd Grand Canal Culture and Tourism Expo that will be held at Suzhou International Expo Centre from August 27th - 29th, 2021.

CICC is glad to inform you that we are now calling for an application for the expo.


About the Italian Pavilion:
Area: 200 sqm in total
Price: booth rental, design, and construction are for free


Products to exhibit:

  • characteristic products
  • cultural and creative products
  • food and beverage (packed)
  • fashion
  • intangible cultural heritage products
  • culture exchange products


How to participate:
Please fill in the “Application Form” and send it back to before the deadline.


Application deadline:
The Application form shall be sent back before 6 pm of June 18th (GMT+8)


About the Expo:
Co-endorsed by the Propaganda Department of Jiangsu Provincial Party Committee, the Department of Culture and Tourism of Jiangsu Provincial, the Foreign Affairs Office of Jiangsu Provincial, the Jiangsu Provincial Federation of Literary and Art Circles and the People's Government of Suzhou. The Department of Culture and Tourism of Jiangsu Province specifically leads the implementation of the Expo. The Expo will contain Canal Culture and Tourism Exhibition (including International Pavilion, e.g. Italy, Spain, Netherland, Ethiopia, Japan, Thailand, etc.), characteristic product exhibition, cultural and creative exhibition, food exhibition and intangible cultural heritage exhibition.



Date and Venue:
Date: August 27th - 29th, 2021
Venue: Suzhou International Expo Center 苏州国际博览中心

Address: 688 E. Suzhou Avenue, Suzhou Industrial Park, Suzhou 215028 Jiangsu Province



The Propaganda Department of Jiangsu Provincial Party Committee
The Department of Culture and Tourism of Jiangsu Provincial
The Foreign Affairs Office of Jiangsu Provincial
The Jiangsu Provincial Federation of Literary and Art Circles
The People's Government of Suzhou


Fusion · Innovation · Sharing


Canal culture travel experience activities
Opening ceremony
Theme show
Theme forum
Concurrent event




About the 1st Edition and the 2nd Edition:

The first expo was held from May 3rd to 6th, 2019, in Yangzhou. It attracted 500 exhibitors from 31 countries and regions on 5 continents, 3 international organizations and nearly 40 cities inside and outside the province. The Grand Canal Talent Show, Drama Flash Show and 58 tourism promotion activities were held during the Expo.

More than 7,000 pieces of cultural relics, tourism products, intangible cultural heritage projects, famous banquets and delicacies, tourism equipment and cultural and creative products were exhibited with nearly 126,000 visitors.

The second Grand Canal Culture and Tourism Expo was held in Wuxi and Huai'an from September 3rd to 7th, 2020. The Expo included, among others, a night cruise on the ancient canal, an opening ceremony, themed performances, an exhibition and a themed forum.


For more information about the expo, please contact us at


Kind Regards,


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